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Norway's Most Unique Sportswear Concept Store Takes use of Digital Signage

Cecilie Rubach
Cecilie Rubach | 5 minutes to read

Sport 1 Snow - promises snow and degrees below freezing just right outside their doorstep. Add knowledgeable employees, a wide variety of sporting goods, and a great ski rental program, this mix of elements has made Sport 1 Snow one of the unique sporting goods stores in Norway.

They are located at the new ski facility SNOW  located in Lørenskog, just in the outskirts of Oslo, and here you can come to go skiing or cross-country skiing, everyday, even in the summer. The store is located in the middle of the entrance, and you are drawn to it as public displays with live content glow against you.

I meet Marius Wiik, which is the head of store planning and support, and he is responsible for the digital signage solution at Sport 1.

- Why did you choose DatabeatOMNI as your digital signage solution?

"We used another solution before DatabeatOMNI, and that solution was both expensive and difficult to use. This was the starting point for us to become more proactive and to find the other solution that fit our needs and also that was cost-effective and we began looking at other vendors in the market.

After price quotes and meetings with Databeat, there was no doubt that DatabeatOMNI was the best solution out there. We have now gained many more features that we can utilize, and we can now create and schedule content depending on our campaigns. We can manage everything from the HQ to all our stores nationwide", says Marius

Digital signage: Are you getting your return on investment? Read our blog article.

Sport1 sno

"We have a total of 220 stores in Sport 1 chain, of which 18 are Anton Sport, and 15 are Löplabbet."

"Each store can create and manage their own content, in addition to what is centrally from the HQ create and distribute. So it was important to us that the software should have an easy and simple user interface. With DatabeatOMNI we have found the simple publishing solution", says Marius

Related read: Digital Signage Hacks: 3 Tools for Creating Impactful Visual Displays

 - Could you describe how Sport 1 uses DatabeatOMNI?

"We have created the channels that we share with all stores, here we publish and schedule content for campaigns, that run from Friday to Monday, and we can set the exact time for when the content is to be displayed on the screens. We also have the opportunity to add save material that we have used previously and re-use whenever we want for other campaigns. That eliminates much extra work and saves time." - Says Marius

Marius also mentions - "Our concept is that we want all the stores to have at least a 55" public displays behind the checkout area. We want the screens to be visible from all areas of the store, and in this way we can show the in-store audience upselling messages and discounts on other products.

"Some of the stores have more screens than just one, today it is a must to have a digital signage display scattered around the store that shows dynamic content. We have much material that we want to show to our customers. This cannot be done with lightboxes because the cost would be astronomical, and that is why we prefer DatabeatOMNI" says Marius with a smile.

The Sport 1 store at Snow Ski facility is three floors high, and inside the premises, there are separate stands for each supplier, in each unit, there is a 55 "public display screen that shows animations and product films showing the specific products in use. This allows the customer to see the product in action, and this creates a curiosity. In the middle of the alpine department, there is a batch of 4 screens showing content. This gives a jumbotron feeling, which creates the attention that we wanted to generate.

Related Read: How to Produce Captivating Content for Digital Signage


Here in the alpine department, Sport 1 wants to use screens to inform customers, as they need more professional input and advice from our staff.

Furthermore, Marius says: "these four screens are put together in the ceiling that shows the same content wherever you are in the alpine department. This way, you can display info on boot fitting and other alpine information that adds value wherever they are in the department. Here the screens can be a practical guide that can help customers make better choices. It's essential for us to show customers valuable information about the products that we sell."

Out towards street level in other stores, we have LED screens with high-brightness screens, so they are not disturbed by sunlight. We also have this here at Sport 1 Snow even though it's indoors - the reason is that these screens have many more pixels. Customers come close to the screens versus other places, where the display is often viewed from a distance. So in the windows, it became essential for us to choose LED screens.

We control the screens in all the stores so that the displays inside the shop turn off when the stores close - this way, we save electricity and are environmentally conscious at the same time. Those in the window facing the street level we have on 24/7. " Marius encloses.

We schedule the content in each store for each screen, and the service hours are set so that the screens turn on and turn off at the desired time. This is both economical and energy-efficient at the same time. The window screens are on 24/7"

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The suppliers themselves control the content of these strategically placed screens in each store.

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 - Have you used any of the drag and drop widgets in DatabeatOMNI?

"There are many widgets that we don´t use in DatabeatOMNI, but we do use the logo widget for, among other things, in the Löplabbet brand stores, the logo is always placed in the same space regardless of content. We know that it is possible to view some pictures only when it is snowing or raining and wants to use this feature more actively. Weather dependent publishing is not relevant for the Sport 1 Snow store because the temperature is constantly at – 4 degrees here", says Marius.

We, at Databeat want to thank our partner Prodok, which has done a great job on the Snow project.

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