The screens help to activate and create a more improved experience in our stores. For today, customers want to feel at home in the stores, and also want something to happen, and with the screens, we can create a curiosity — increase the focus on some products and we can use the solution as a bridge builder between our e-commerce store and our brick and mortar stores.
I'm confident that digital display technology is an investment that pays for itself. It costs less while looking better than printed posters. It is also much easier in terms of maintenance. It takes a minimal amount of time to publish content and I get to decide when to publish it. A printed poster does not offer the same flexibility.
Ever since we were a start-up, we've always wanted screens integrated in the mirrors. These screens gives us a unique opportunity to communicate with the customer — letting them know about certain offers and services.
The video wall showcases the properties we are selling in the most attractive and consumer-friendly way possible. We've seen many more potential buyers enter the agency because they've been tempted by our digital displays. At the same time, EIE has become a more attractive agency for those looking to sell their property, because they know it will be advertised in this innovative way.