5 Questions to Ask Before Investing in a Digital Signage Solution

Ilir Sabriu
Posted by Ilir Sabriu | 3 minutes to read

So you’re interested in investing in a digital signage solution for your business, but how do you know if you’re ready to take the plunge? Read on to find out.

Stopping to consider the necessary steps you’ll need to take before beginning your digital signage journey is crucial to ensuring the solution will be successful once implemented.

Need to learn the basics first? Check out our Complete Guide to Digital Signage.

From truly understanding your target audience, to defining your optimum communication frequency, and more, here are five questions to ask before investing in a digital signage solution like DatabeatOMNI:

1. How well do you know your audience (and how often should you be communicating with them)?

Crucial to implementing a digital signage solution effectively is knowing your audience from day one. What types of content are they most interested in? How can you capture their attention as they walk past your display? What are the key drivers that cause them to gravitate towards your brand?

Knowing the answer to at least some of these questions will help you to introduce digital signage in a way that’s truly meaningful.

Another key aspect is knowing the optimum frequency to communicate with your audience. Is weekly content enough to keep your customers engaged, or would daily communications be more positively received? Much of this will come down to experimenting, but having a general idea in mind will enable you to hit the ground running.

2. Do you have enough content internally to get started?

Do you have an abundance of information internally that you can share visually from the get-go? Great — with digital signage you can break this down into bite size chunks that your customers will engage with.

If not, you’ll need to consider how you’re going to generate content (from initial idea to publication), and whether you have the necessary resources to sustain a consistent stream of content to share with your audience.

3. Does everybody in the business agree on your brand story?

Before investing in a digital signage solution like DatabeatOMNI, every employee in your business should be largely agreed upon what your brand story is, and ideally have some input on your messaging. This will help to ensure your brand is portrayed honestly and accurately — in words that the entire business can get behind.

The bottom line is this; if your business has a story to tell, digital signage will help to tell it — so make sure your story is worth telling.

4. What are your digital signage goals?

Being clear about the results you hope to achieve by implementing digital signage before you introduce it is also vital in revitalising your communications strategy.

To set your business’ digital signage goals, the SMART goals framework is a great place to start: your goals should be Specific, Measurable, Attainable, Relevant, and Timely.

When planning your goals, be realistic and remember to be crystal-clear about the reasons you want to invest in digital signage:

What benefits will digital signage bring?

How much time will it save?

What is the potential return on investment?

5. Is the whole business bought into the solution?

Finally, before investing in digital signage, you should ensure that everyone in the business understands exactly how the solution works and the benefits it brings — such as automating tasks that employees are used to doing manually, freeing up time for other activities. Without this commitment, you risk seeing your digital signage plans falling flat.

Creating digital signage can be a truly collaborative exercise provided you obtain buy-in from the wider business every step of the way. This will help to prevent slow rollout and adoption, which can be a frustrating experience for everyone involved.

Bringing it all together

To recap, your business should consider the following five digital signage questions before introducing a solution like DatabeatOMNI:

  1. How well do you know your audience (and how often should you be communicating with them)?
  2. Do you have enough content internally to get started?
  3. Does everybody in the business agree on your brand story?
  4. What are your digital signage goals?
  5. Is the whole business bought into the solution?

Asking these questions internally will ultimately help you to determine whether you’re ready to implement digital signage in your business.

The benefits of a digital solution like DatabeatOMNI screen publishing are numerous and the solution is simple. Provided you’re equipped with the knowledge and resources discussed in this article, you’re already well on your way to transforming your company’s ability to engage meaningfully with its target customers.

To discover how to manage your digital signage content effectively, download our ebook, ‘Picture-Perfect Screen Publishing’ today.

For your comprehensive guide to screen publishing, download our e-book today.