Cutters works with DatabeatOMNI in an innovative way:
When fixing and grooming your hair at Cutters, you will not only see yourself and the hairdresser in the mirror. You will also get information and cool content directly on the mirror screen.
The Norwegian-based company Cutters, have been using DatabeatOMNI screen publishing platform almost since the very beginning of the alternative hairdresser-company.
“When we started out, we decided that we wanted publishing screens in our salons. First, I made some on my own, but when I discovered DatabeatOMNI, I replaced all of them with new, professional screens with mirrors” says Cutters founder Andreas Kamøy.
Cutters are very happy about the publishing system:
“The solution is working optimally. I produce content for all monitors in all of our salons, from my computer. I could not ask for an easier way to do it”, says Kamøy
Andreas Kamøy and business partner Kristian Solheim started Cutters in 2015. The slogan was – and still is – “cut your hair, cut your costs, cut time”. In 2017, they opened their 20th salon, and at the same year took the idea internationally.
All the salons are having screens integrated into the mirrors, showing content produced and published with DatabeatOMNI.
“Ever since our start-up, we wanted screens integrated into the mirrors. When the customer looks in the mirror, he or she also sees a screen. The screen gives us a unique opportunity to communicate with the customer – a customer often in the mood for the different type of content – but not all kind of content. That is an opportunity we will use wisely” says Kamøy.
Made custom-made screen solutions before DatabeatOMNI:
He started out by using a custom-made mirror-screens. On a train ride from Oslo Airport, he discovered professional screens. He got in touch with Samsung Norway and they sent him to DatabeatOMNI to provide a screen publishing platform.
Shortly after, Cutters rolled out screens on a total of four salons around the country.
Simple and user-friendly publishing platform:
The contents of all screens are run by Kamøy himself. The simple solution and easy to use platform was crucial in choosing DatabeatOMNI.
“With a few keystrokes, I am publishing content to all of our screens around every salon in Norway. I can easily decide what order I want to play the content or when it will be played or again how it will look. Everything takes only a few minutes. Once done, I can concentrate on other tasks. The playlist is running automatically”
We are running on five channels on DatabeatOMNI:
Kamøy has set up a total of five channels. For each channel, he has various play-blocks as we call them in DatabeatOMNI. Each of the lists he has uploaded files with different content.
The files contain larger media formats for Cutters. Posters which shows you can cut your hair for the same price, regardless man, woman or child. Another poster is telling you, that it only takes 15 minutes to cut your hair.
Moreover, Cutters shows files containing information about product sales and even a playlist with YouTube videos.
Produces content in DatabeatOMNI PowerPoint publisher:
Cutters are both producing and publishing directly from DatabeatOMNI PowerPoint publisher. The plug-in also allows him to decide for how long, when, which day and in which salon each channel should be displayed.
As an example, he wants to show the shampoo products they are selling four times per session and information about Cutters one time, during each loop.
“I am able to control everything through DatabeatOMNI. It's easy to use and quick to publish. The biggest challenge is to make good content” says Kamøy
Testing out different content:
Andreas Kamøy is currently uncertain about what content is best suited on the screens but that is a challenge that Cutters work head-on with.
“As of now, we publish information about additional products we sell as well as short information about Cutters. We also test the use of video” says Kamøy
The hairdressers also love the screens – as long as the content is not covering too much of the mirror they are happy.
“Therefore, we are putting the content on the side of the screens. If the content covers too much of the mirror, it disturbs the hairdressers and the customers” says Kamøy.
Uses different DatabeatOMNI widgets:
Cutters are also using different widgets that are custom made by DatabeatOMNI, which enables them to show the time, weather forecast and news on the directly on the screens.
Once all the choices are made - choices made easily in the publishing platform - the content is played automatically. This means that Andreas Kamøy can focus on doing other things.
“For us, it is important to have a system that is easy to use and quick to action. The fact that I can do the job once, in order to concentrate on other things until I want to change the content, works great for me” says Kamøy
The largest amusement park in Norway uses DatabeatOmni to inform and attract customers.
Tusenfryd, the largest amusement park in Norway welcomes its customers with info screens in the entrance of the park. Tusenfryd uses the screens and DatabeatOMNI as a part of their communication strategy to inform customers about with information that is related to discounts and ticket prices. Digital signage is becoming a vital element to inform customers in real time.
It is easy with DatabeatOMNI:
Parque Reunidos, who operates over 50 amusement parks around the world decided to use DatabeatOmni because it is easy to use and reliable to provide the information that is important for that certain area of the park. We asked Tusenfryd IT manager - Eirik Viddal Vartdal about their experience with DatabeatOMNI
"We had previously worked with another screen publishing vendor, but their software was difficult to use. We chose DatabeatOMNI because it is very user-friendly, fast and reliable says Eirik Viddal Vartdal
Tailored content to the moment:
When customers queue up in front of the park, Tusenfryd builds up the suspense by playing video clips from the park, information on special offers and new attractions. They get positive feedback from the customers themselves directly.
If a company wants to rent the park as a retreat for their employees, the Tusenfryd team is trained to create tailored and relevant content specifically to the arriving guests.
"We produce new content in Powerpoint and directly publish to the screen, it is difficult to imagine any other software being this user-friendly"
Tusenfryd uses the powerful powerpoint plugin that DatabeatOMNI has created. They create and publish content quite easy directly via Powerpoint. Tusenfryd sees the plugin as one of the main benefits to using DatabeatOMNI.
Saves money and time:
Tusenfryd says that they save a lot of time producing and publishing content in DatabeatOMNI. Tusenfryd also has lower financial costs in moving to DatabeatOMNI. Something that Eirik Viddal Vartdal continues to add.
"Previously, we were unable to change our prices as they were printed on posters and other materials. Now we are able to dynamically update our prices in a matter of seconds and we also directly save money and time"
Planning to increase use of digital signage:
Eirik Viddal Vartdal and Tusenfryd are planning to invest more in info screens as well as other parks in the coming months.
"It is without a doubt very cost-effective. As a result of that, we plan on using more info screens in the eating areas, as a source of entertainment while customers navigate through the park and show maps to help customers get the best use of their time in our park"
Owner and general manager Lasse Larsen in the MIX convenience store in Skøyen station is setting the new trend. Setting up the 11 info screens with DatabeatOMNI in the whole convenience store.
Initially, the MIX convenience store chain does not use info screens as a store standard. Lasse Larsen wanted something more when he opened a new MIX store in Skøyen station in Oslo.
I stand for all the investments in the convenience store. I´m certain of that info screens is an investment that pays. It costs less and looks better than printed posters. It is also much easier for maintenance. I use the minimal time to publish content as well as I decide when also to publish. A printed poster does not give the same flexibility, says Lasse Larsen.
When you step off the train in Skøyen station and on your way out, you pass by the entrance of the MIX convenience store.
Info screen in the window
In the window, towards the pedestrian passage, you see the first screen out of eleven screens. In the display window, hangs a 55´inch bright screen. On this screen, Lasse shows delightful pictures of food, beverages, campaigns and pictures that is inviting to come inside the store.
For many is this screen the first thing that they see in the MIX store. Some of them use seconds to walk through the pedestrian passage, on that time I need to show 3 pictures that makes them stop and come inside the store" says Lasse.
On this certain screen has Lasse set up pictures that have 5-second interval each. He also has time managed the content for showing primary coffee and breakfast menus in the morning, lunch offer in the middle of the day and hot dogs in the afternoon.
We have experienced many times that customers come into the store and want the menu or the item that is in the running on the screen in that moment. There is no doubt in my mind that info screens work in a superb way and also creates attention and get more customer traffic inside the store.
Own info screen right beside the coffee machine:
In addition, has Lasse hanged two screens on one of the two coffee machine's he has inside the store. In these screens, he has published content with tempting coffee pictures as well as pastries that we have promotional prices.
These two screens functions as an attraction to get customers over to the coffee machines and as well giving the customer the chance to get something to eat while waiting to fill the coffee cup," says Lasse Larsen.
Behind the point of sale
Behind the point of sale, there hangs a series of info screens. Various content is running to provide customers with more information on what the store has to offer. We also have campaigns and promotions running on the screens. We have some motivational content also.
DatabeatOMNI gives us the opportunity to time manage content. On sunny days, we focus more on ice creams, smoothies, and other refreshing beverages. On rainy days, we show other products that adapt to the weather that is outside. Everything is done with some clicks in DatabeatOMNI and then everything is automated. This would be impossible with printed posters " says Lasse Larsen.
Posters = storage room
Lasse Larsen has many years of experience in the industry. He has seen many great posters that end up in the storage room. Posters with content that is not related to the weather or season, simply something customers don't see value in.
If I would invest in posters for the store, I would need a lot of them in aspect for the promotional and as well as generic corporate posters. None of them are good enough. Even if we chose a method with a lot of posters, they do not generate the customer traffic that we want.
Saves time and money
Lasse Larsen and MIX headquarters save money and time using info screens rather than printed material.
The marketing department at MIX HQ sends me much of the content that that is published. I would like to receive content more often. Even if there are typos in the material, that is something that can be easily fixed. Nobody will put the screens in storage or is there any fees regarding sending out materials. In my convenience store can we custom tailor content to adapt to the needs of our customers. When we would need material from HQ, from request to delivery is a fast process. I think that there is no doubt that there are more advantages to info screen rather than printed material " says Lasse Larsen.
MIX Skøyen was open for business in the summer of 2017. After a short period, the corporate office came and visited the store because they wanted to see how the screen was put into function. They were impressed and they would reevaluate their visual strategy.
The happy employees Veronica Filipsson and Merethe Stensland. They work at MIX Skøyen and within a short time, they have become very fond of the info screens.
They function very well because they look very good and as well as dynamic with ever-changing content. Some customers stop to look at a screen. For the poster, they tend just to pass it by" they say.
The reasons why MIX Skøyen chose info screens with DatabeatOMNI:
- Easy can produce and publish content.
- Flexible - Can change content when they want to.
- Can time manage content!
- Automated content depending on weather and season.
- Fix typos or mistakes in content.
- Functions as a "magnet" towards customers and generates traffic to the store.
- The screens inspire and generate more inside sales.